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Activation & Engagement Lead - Yayasan Anak Bangsa Bisa

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About the Role 

As a force multiplier, focused on building innovation ecosystems, YABB needs a platform to attract, convene, and connect the different impact players to promote innovation culture and allow impact players to spread and scale their ideas and solutions. The Activation & Engagement lead is responsible to design the overall strategy to activate and engage the impact players needed to spark, create and promote the development of our innovation ecosystems. Through your role, you will research, design, manage, evaluate and measure the activation and engagement strategy that is executed. 

You will work directly with the Head of Marketing & Communications and closely with the YABB management team, partnership and programs team, agencies, stakeholders, as well as with the rest of the Foundation and GoTo Group. You will be responsible for engaging and activating all stakeholders to enable YABB  to achieve its mission and goal to mainstream, popularise and position the concept of Innovation Ecosystems.

What You Will Do

  • Supporting the creation process of the overall marketing and communication strategy to maintain, protect, and promote the Foundation’s mission and its programmatic purpose.
  • Engage with multiple stakeholders, generating insights within sustainability, environment, social economic areas to ensure YABB’s communication is relevant and meaningful, timely and strategic.
  • Develop strategy & campaigns to increase awareness and recognition amongst potential and existing stakeholders including impact players on YABB’s mission in building Innovation Ecosystems. Develop and manage communication activities to engage key stakeholders (government, finance/business, science and academia, NGO/CSO) who take a role as our ecosystems advisors and Key Opinion Leaders (KOL).
  • Accountable for the design, project management and execution of the entire activation strategy including identifying and handling speaking opportunities, organising and co-creating events to inspire wider stakeholders and the public to join our efforts.
  • Lead the online and offline activation management, e.g. website, discussions & workshops, forums, webinars, creative events to maintain interaction and relationship among stakeholders within our ecosystems.
  • Analyse the effectiveness of communication activities, including monitoring, evaluation, reporting, and improvement.
  • Coordinate with agencies and partners to develop and execute the communications plan.
  • Collaborate with the Goto internal team with regards to communication alignment, advertising, digital platform, social listening, research to communicate the impact of YABB to the public. This will include but not limited to ideating of relevant strategic key messages,  tactical approaches to advocacy and marketing of efforts, as well as projecting and protecting the YABB and GoTo brand.

What You Will Need

  • Previous role as MICE/ in event and activation /partnership/ stakeholder engagement with approximately 6-8 years of experience.
  • Familiar with customer journey and customer experience, stakeholder management and marketing campaign.
  • Bachelor's degree graduate preferably in communication, marketing, or related fields.
  • Involvement in division/ organisation/forum/alliance in the area of sustainability would be an advantage.
  • Has leadership and organisational experience, especially in managing multiple stakeholders internally and externally.
  • Excellent written & verbal Bahasa Indonesia and English communication skills with a strong emphasis on persuasive written and spoken communications.
  • Strong commitment and ownership of own work, and ability to deliver creative solutions and initiatives on a daily basis.
  • Eager to keep up with creative communication trends and stakeholder behaviours.
About the Team 

Yayasan Anak Bangsa Bisa (YABB) is the impact driven foundation of the GoTo Group established to break barriers and drive progress towards solving environmental and socio-economic challenges that stand in the way of a sustainable future. We embody the spirit of Gotong Royong, reciprocity and empowering progress together. The Foundation’s activities lie in creating collaboration, driving paradigm shifts through the power of technology and innovation, initiated through the GoTo ecosystem, and in partnership with the government, private and public sector.  Joining YABB offers a unique chance to join an entrepreneurial team to drive innovation to solve the most pressing challenges and support changemakers in advancing their work and solutions.  

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are  also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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Jenis kontrak
Full Time
Tanggal posting
26 Januari, 2023